Nintendo's latest move is causing quite a stir in Italy. The gaming company has announced their plans to "conquer" any individual in the country who happens to share the same name as their most iconic character: Mario.
In a press release issued yesterday, Nintendo stated that they have been losing revenue due to the confusion caused by individuals having the same name as their intellectual property. The statement reads: "We cannot afford to have our brand diluted by average Joes with the same name as our beloved character. Therefore, we have decided to take matters into our own hands and claim sole ownership over any and all Marios in Italy."
The announcement has been met with backlash from both the public and Italian officials. Mayor of Milan, Giuliano Pisapia, has called the move "absolutely absurd" and "a violation of human rights."
It is no secret that Mario is an important part of Italian culture. He is not only the face of Nintendo, but also a cultural icon. It is hard to imagine Italy without the beloved plumber. In fact, many Italians named Mario have taken to social media to voice their outrage at Nintendo's proposed takeover.
One Italian Mario, who wished to remain anonymous, said: "I can't believe this is even happening. How can a company claim ownership over a name that has been around for centuries? I was born with this name. It is a part of my identity. To have it taken away is a violation of my basic human rights."
Many are wondering what Nintendo's next move will be. Will they come after all the Luigis? What about the Princess Peaches? Only time will tell.
This situation has shed light on the absurdity of the current state of intellectual property laws. It has become increasingly difficult for companies to protect their ideas while also allowing for individual freedom. This "war" on people named Mario is just one example of how far companies are willing to go to protect their brand.
As for the Marios of Italy, they have vowed to fight back. They refuse to let a gaming company take away their name and their identity. And who knows? They might just have a chance at winning this battle. After all, Italians are known for their love of pizza, wine, and a good fight.
